Kingsford Fires Up a New Charcoal Briquet: Financial News - Yahoo! Finance

Kingsford Fires Up a New Charcoal Briquet: Financial News - Yahoo! Finance:

"Kingsford's new Sure Fire briquet features an original shape and grooves that expose more of the briquet's surface area to oxygen. The new design creates a more effective path for air to flow though, enabling the charcoal to burn more efficiently. The Sure Fire briquets minimize the amount of time it takes to reach cooking temperature, ultimately using less energy in the lighting stage, saving it for a longer cooking time."

And you thought that something like a charcoal briquet could not be improved!

BTW interesting historical trivia of Kingsford:

"In the 1920s, Henry Ford learned of a process for turning extra wood from the production of Model T's into charcoal briquets and later built a charcoal plant. E.G. Kingsford, a relative of Ford's, and Thomas Edison were instrumental in selecting and designing the site of the new charcoal manufacturing plant. By the end of 1924, the plant was producing 55 tons of briquets each day, which were first sold to industry (meat and fish smokehouses mainly) and then to car customers. Ford would sell the briquets in bags, emblazoned with the Ford logo, for 25 cents, along with a $2 grill."