Guardian Unlimited | The Guardian | Childhood obesity fuelled by cartoons
Miranda Watson, from Which?, said: "Parents feel they are being manipulated by the use of these cartoon characters on a wealth of unhealthy food products. The message we are getting is that they are finding it incredibly difficult and they need help." "Ms Watson said: "Our message today is that licensing companies are just as responsible as food manufacturers and they can't afford to turn a blind eye to childhood obesity any more.""
This is a tough one. BUt it is hardly the fault of the marketer. Yes (s)he deserves some blame for the obesity problem, but by no means all, or even much. I guess we need a cartoon character for Broccoli, Bananas, and Brussel Sprouts. lol
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