Watch for unit bias!

Interesting article!

From Yahoo:

'"unit bias," the tendency to think that a single unit of food — a bottle, a can, a plateful, or some more subtle measure — is the right amount to eat or drink, researchers propose.

""Whatever size a banana is, that's what you eat, a small banana or a big banana," says Andrew Geier of the University of Pennsylvania. And "whatever's served on your plate, it just seems locked in our heads: that's a meal.""

later:

" "In the June issue of the journal Psychological Science, Geier and colleagues dig into why people are so swayed by this unit idea when they decide how much to eat.""