Part Of The In-group? A Surprising New Strategy Helps Reduce Unhealthy Behaviors

Part Of The In-group? A Surprising New Strategy Helps Reduce Unhealthy Behaviors:

"Authors Jonah Berger (University of Pennsylvania) and Lindsay Rand (Stanford University) found that linking a risky behavior with an 'outgroup' (a group that the targeted audience doesn't want to be confused with) caused participants to reduce unhealthy behaviors..."

All the more reason why movie stars and other celebrities should not smoke!