Tuesday, October 27, 2009

All cereals are not created equal

HealthNewsDigest.com:
"The least healthy breakfast cereals are those most frequently and aggressively marketed directly to children as young as age two, finds a new study from Yale University’s Rudd Center for Food Policy and Obesity. The researchers’ evaluation of cereal marketing, the first such study of its kind....Researchers studied the nutrient composition and comprehensive marketing efforts of 115 cereal brands and 277 individual cereal varieties. Nineteen brands (comprised of 47 varieties) were identified as “child brands” because their cereals are marketed directly to children on television, the Internet, or through licensed characters, such as Dora the Explorer."
PS advice: oatmeal (and not the sugary instant stuff) with fruit and nuts.

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