Wednesday, January 12, 2005

Yahoo! News - Kraft to Cut Back Snack Food Advertising to Kids

Hats off to Kraft for this move! Of course, they could also try to make their products more nutritious in the first place, but hey, this is still a step in the right direction.

Yahoo! News - Kraft to Cut Back Snack Food Advertising to Kids: "Kraft Foods Inc. on Wednesday said it would stop advertising products like Oreo cookies and Kool-Aid beverages to children younger than 12 as part of plan to address concerns about childhood obesity. "

"The move means ads for some of Kraft's best-known snack foods and sugary cereals will no longer appear during television shows viewed primarily by children ages 6 to 11, such as cartoons. "

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