White Bread Gets Whole-Grain Makeover - Yahoo! News: "Looks like white bread. Tastes like it, too. But is it?"
ConAgra Foods Inc., one of the nation's largest food makers, spent at least eight years and several million dollars developing Ultragrain White Whole Wheat. The grain was bred for its properties and is not genetically modified, said Garth Neuffer, a spokesman for the Omaha, Neb.-based company."
We have this now and it is pretty good. I personally think it is too soft for most sandwiches, but I would imagine kids like it.
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