Monday, June 29, 2009

Follow-up on our time study

I have gotten some comments on our time study we released on Saturday. So I did some checking on line and lest you think our study was biased and poorly done (hey I want you to be skeptical), check out the following old article from the Wall St. Journal.

It turns out our estimate of it taking over three times as long to shop at Wal Mart as at Park and Shop fits their findings pretty well:

Wal-Mart Sales Decline Is Worst in 28 Years - WSJ.com:
"The average Wal-Mart customer spends 21 minutes in the store per visit, but that customer finds only seven of the 10 items on his or her list, according to Chief Marketing Officer Stephen Quinn. ..

It isn't working for Julia Russ, though. The 42-year-old federal contract administrator in Grand Prairie, Texas, visited a Wal-Mart in her city four times last month for groceries, pet supplies, toiletries and paper goods. But she often finds the store crowded and hectic. 'The wait at checkout is getting longer all the time,' Ms. Russ said. 'I may lose patience and pay the difference for my time' to go elsewhere."
Oh and by the way, Stephen Quinn is the marketing officer for Wal-Mart. It is he who is saying 30% of time what you are looking for at Wal Mart is not there.

No comments: